At 777xp, your personal data is treated with the same respect we give to every aspect of our platform. This Privacy Policy explains what information we collect when you use 777xp, why we collect it, how it is used, and the rights you hold over your own data.
Six core principles that guide how 777xp handles every piece of member information
All personal data collected by 777xp is stored on encrypted servers protected by industry-standard security protocols. Access is restricted to authorised personnel only, on a strict need-to-know basis.
777xp does not sell, rent, or trade your personal information to any third party for commercial purposes. Your data belongs to you, and we treat it that way — full stop.
We collect only the data we genuinely need to operate our platform, verify your identity, process PKR transactions, and comply with our regulatory obligations. Nothing more is collected beyond what is necessary.
You have the right to access, correct, and in certain circumstances request deletion of your personal data. 777xp provides a clear process for exercising these rights through our support team.
Promotional communications are only sent to members who have explicitly opted in. You can withdraw your marketing consent at any time from your account settings, and we will honour that choice promptly.
We do not keep your data longer than necessary. Retention periods are defined by our regulatory obligations and operational requirements. Once those periods expire, data is securely deleted or anonymised.
This Privacy Policy is issued by 777xp ("777xp", "we", "us", "our"), the operator of the online gaming platform accessible at 777xp.bio and its associated mobile applications. 777xp operates under an international gaming licence and provides cricket betting, live casino, slot games, and related services to registered members.
For the purposes of data protection, 777xp is the data controller responsible for the personal information you provide when registering an account, making transactions, or otherwise interacting with our platform. We are committed to processing your data responsibly, lawfully, and transparently in accordance with applicable international data protection standards.
777xp collects personal data that falls into several categories, depending on how you interact with our platform. The categories of data we collect include:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, CNIC number, date of birth, nationality | KYC verification, age confirmation, fraud prevention |
| Contact Data | Email address, mobile number, city (e.g. Karachi, Lahore, Islamabad) | Account communications, support, notifications |
| Financial Data | JazzCash/EasyPaisa account number, HBL/UBL/Meezan bank details, transaction history in PKR | Deposit and withdrawal processing, AML compliance |
| Technical Data | IP address, device type, browser, operating system, session logs | Security monitoring, fraud detection, platform optimisation |
| Usage Data | Games played, bets placed, session duration, bonus activity | Responsible gaming monitoring, personalisation, reporting |
| Communications Data | Live chat transcripts, email correspondence, support tickets | Quality assurance, dispute resolution, training |
| Marketing Preferences | Opt-in/opt-out status, promotional engagement records | Consent-based marketing communications |
We do not collect sensitive categories of personal data such as health information, religious beliefs, or political opinions unless specifically required by applicable law or regulatory obligation.
777xp collects personal data through the following channels:
777xp uses your personal data strictly for the purposes for which it was collected. The primary uses of your data are as follows:
777xp processes your personal data on one or more of the following legal bases, depending on the specific processing activity:
777xp does not sell your personal data to any third party. We may share your data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate data protection safeguards:
All third parties with whom 777xp shares personal data are bound by contractual obligations to protect that data and to use it only for the specific purposes for which it was shared. 777xp does not permit any third party to use your data for their own independent marketing or commercial purposes.
The 777xp website uses cookies and similar tracking technologies to operate effectively and to provide you with a personalised experience. The types of cookies we use are:
777xp takes the security of your personal data seriously. We implement a layered set of technical and organisational security measures designed to protect your data against unauthorised access, disclosure, alteration, or destruction. These measures include:
Despite these measures, no method of electronic transmission or storage is completely secure. While 777xp makes every reasonable effort to protect your data, we cannot guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights, we will notify affected members without undue delay in accordance with our breach notification obligations.
777xp retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. The following retention guidelines apply:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account & Identity Data | Duration of membership + 5 years post-closure | AML regulatory obligation, dispute resolution |
| KYC Documents (CNIC etc.) | 5 years from account closure | Regulatory compliance, audit purposes |
| Financial Transaction Records | 7 years from transaction date | AML/CTF reporting, tax and audit obligations |
| Customer Support Records | 3 years from last interaction | Dispute resolution, quality assurance |
| Marketing Consent Records | Duration of consent + 2 years after withdrawal | Evidence of lawful marketing basis |
| Technical & Log Data | 12 months from collection | Security monitoring, fraud investigation |
Upon expiry of the applicable retention period, personal data is either securely deleted from our systems or irreversibly anonymised so that it can no longer be associated with any individual member.
As a 777xp member, you hold the following rights over your personal data. These rights may be subject to certain limitations under applicable law, including where processing is required for regulatory compliance purposes:
To exercise any of the above rights, please contact our support team at [email protected]. We will acknowledge your request within 5 business days and aim to respond in full within 30 days.
777xp is strictly an adult-only gaming platform. The minimum age to register and use 777xp is 21 years. We do not knowingly collect personal data from individuals under 21 years of age.
Age is verified during the KYC process through submission of a valid CNIC. Any account found to belong to a member under 21 will be permanently closed immediately upon discovery. Any data collected in connection with an underage account will be deleted in accordance with applicable regulatory requirements, and any funds held will be handled according to our licensing obligations.
The 777xp platform integrates with a number of third-party service providers to deliver a complete and functional gaming experience. While 777xp takes reasonable steps to ensure that our partners handle data responsibly, we are not responsible for the privacy practices of third-party services that operate independently.
Third-party integrations on 777xp may include:
All third-party processors are bound by written data processing agreements that prohibit them from using your personal data for any purpose beyond what is necessary to deliver the contracted service to 777xp.
777xp reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, applicable laws, or regulatory requirements. When material changes are made, we will:
Your continued use of the 777xp platform following the posting of an updated Privacy Policy constitutes your acknowledgment of and agreement to the revised terms. We recommend reviewing this page periodically so you remain informed about how your data is being used.
If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how 777xp has handled your personal information, please contact us using the details below:
For formal complaints regarding how 777xp has handled your personal data, please clearly state your registered account email address, the nature of your complaint, the relevant dates, and any supporting documentation. 777xp takes all data protection complaints seriously and will investigate and respond in good faith.
A quick-reference summary of what you can ask 777xp to do with your personal data at any time
Request a full copy of the personal data 777xp holds on your account — delivered within 30 days.
Ask us to fix or update any personal data that is incorrect, outdated, or incomplete on your account.
In eligible circumstances, ask us to delete your personal data — subject to regulatory retention obligations.
Request that we limit how we use your data while a dispute or query is under active investigation.
Receive your data in a structured, machine-readable format so you can transfer it to another service.
Withdraw marketing consent at any time from your account settings — no questions asked, effective immediately.
777xp combines world-class cricket betting, live casino, and slot games with a genuine commitment to data protection and responsible gaming for Pakistani players.